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Brand identity

The Grandma

Brand identity for an F&B brand.

The Grandma
ClientThe Grandma
ScopeBrand identity
LensCreative
StackPhotoshop, Illustrator

The challenge

A restaurant’s specials disappear if the post looks like every other lunch promo.

The smarter way

The Grandma’s series gives each offer its own frame: a new dim sum line, and a Parents’ Day set menu.

Those campaign frames, published on the live portfolio.

Name the offer

Each post is about one thing on the table.

Make it legible

Type and picture are designed to be read on a phone.

Keep the house style

Photoshop and Illustrator hold the look together.

“Could this work for us?”

Let's find out together.

Tell us about your business and we'll share what worked for teams like yours.