Match, don’t list
Pieces are shown as pairs, not a catalogue dump.
ClientEmpico Kitchenware
ScopeSocial · Video
LensGrowth
StackPhotoshop, Illustrator, JianYing
The challenge
Cookware all looks similar in a feed until the series gives it a point of view.
The smarter way
Empico’s “cookware match” series pairs products the way a cook actually uses them.
The cookware match stills on the Empico case study.
One visual system
Photoshop and Illustrator keep the series consistent.
Motion when it helps
JianYing covers the moving cuts.
More work
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